Purpose-built for Frontier product marketing teams

Competitive intel that knows your business.

Every brief cites its sources, rates its confidence, and follows the rules you set.

  • Your rules, followed in every brief
  • Cited claims with confidence ratings
  • Read-only by default, workspace-isolated
Start free, no credit cardTry it on a competitor, no signup →

✓ First brief in minutes·✓ No annual contract·✓ Cancel anytime

Plugs into HubSpot, Salesforce, Pipedrive, Zoho CRM, and Gong. See all integrations →

Sample
11 claims 3 corroborated

Competitive Brief: Tovrelin

Last refreshed: Oct 11, 2026 · 8 data sourcesWeeklyVerified IntelligenceVerifiedSample brief

What changed this cycle

  • Ossorian cut mid-market pricing 22%, from $1,200 to $936 a month
  • Ossorian closed a $45M Series B led by Glimmerstone Capital
  • Ossorian shipped Quick Connect onboarding, real-time dashboards and a Slack integration
  • Ossorian now shows up in 3 of 5 competitive deals, up from 1 of 5
  • Fallowmere Analytics added a free tier for teams of up to 5 seats
11 claims verified9 high2 medium
View per-claim sources →

This brief updated 2 battlecards

OssorianFallowmere Analytics
Reading
View as

Executive Summary

High confidenceSources: Tovrelin fact sheet (uploaded doc), h…

Situation: Tovrelin holds a strong position in mid-market analytics with 340+ accounts and an NPS of 62. Until this quarter, Ossorian appeared in 1 of 5 competitive deals.

Complication: Ossorian closed a $45M Series B last week , cut mid-market pricing by 22% and hired a VP Product from Varnloft (background, Aug 30, 2026) . It now appears in 3 of 5 competitive deals , and its G2 rating rose from 4.1 to 4.4 over the last 90 days.

Resolution: Reframe the conversation from price to total cost of ownership and integration depth. Lead with 50+ native connectors vs Ossorian's 18 and a 3-day vs 14-day implementation . Do not match the price cut.

Threat Assessment

Ossorian67▲+26Fallowmere Analytics38▲+3Glenquarrow Insights22▼-3

Ossorian: Threat score: HIGH (67/100). Why: a $45M Series B , a 22% mid-market price cut , a new VP Product and a G2 rating up from 4.1 to 4.4 . It now shows up in 3 of 5 competitive deals, up from 1 of 5. Trigger: an Enterprise tier or a second price cut would push this higher.

Fallowmere Analytics: Threat score: MEDIUM (38/100). Why: a new free tier for teams of up to 5 seats , aimed at smaller teams than Tovrelin's core buyer. Monitor closely. Trigger: a paid mid-market plan.

Glenquarrow Insights: Threat score: LOW (22/100). Why: no product news in over 60 days, so this score reflects general activity. Monitor quarterly. Trigger: a new release or a pricing change.

Deal-Ready Intel

High confidence

Competitive facts structured for every sales conversation

Ossorian

Fact
Ossorian closed a $45M Series B and cut its mid-market tier 22%, from $1,200 to $936 a month.
Impact
Procurement is anchoring on the new price. Calvenmoor Health ($124K) and Dunmarrow Financial ($88K) both paused for a “competitive pricing review” within 10 days of the Series B. Ossorian came up in 3 of your last 4 Gong calls.
Act
Say: “Compare the full 12 months, not the sticker. Ossorian's 14-day implementation costs about $30,800 more in analyst time than our 3-day median, at $2,800 a day.”
Show
The TCO one-pager and the Orrinthal reference: live in 2 days, $41K saved in Year 1 vs its Ossorian quote.

Battlecard Updates

View battlecardHigh confidence

Pricing

Fact: Ossorian cut its mid-market tier from $1,200 to $936 a month. Impact: Buyers comparing mid-market plans see a 22% lower sticker. Act: Lead with the 12-month TCO and the Orrinthal reference.

Product

Fact: Ossorian shipped Quick Connect onboarding, real-time dashboards and a Slack integration. Impact: “Easier to set up” is no longer a clear Tovrelin advantage. Act: Lead with 50+ native connectors vs 18 and multi-source views.

Company

Fact: Ossorian closed a $45M Series B and hired a VP Product from Varnloft (background, Aug 30, 2026). Impact: Expect faster releases and an up-market push. Act: Add both to the company section of the battlecard.

Sources(12 lines)
Claim confidence:9 high confidence2 medium confidence
  • ✓Tovrelin has 340+ accounts, an NPS of 62 and 50+ native connectors.Tovrelin fact sheet (uploaded doc)
  • ~Orrinthal went live in 2 days and saved $41K in Year 1 vs its Ossorian quote.Orrinthal case study (uploaded doc)
  • ✓Calvenmoor Health ($124K) and Dunmarrow Financial ($88K) paused for a competitive pricing review.HubSpot deal notes, Calvenmoor Health and Dunmarrow Finan…
  • ✓Ossorian came up in 3 of the last 4 Gong calls, on pricing and onboarding speed.Gong calls (3 of last 4)
Raw source list
  • Tovrelin fact sheet (uploaded doc)
  • Ossorian closes $45M Series B led by Glimmerstone Capital (news.example.com)
  • Ossorian Form D filing (filings.example.com)
  • Ossorian names a VP Product from Varnloft (news.example.com)
  • Ossorian pricing page (ossorian.example.com/pricing)
  • Ossorian changelog (ossorian.example.com/changelog)
  • Ossorian integrations page (ossorian.example.com/integrations)
  • G2, Ossorian product page (g2.example.com)
  • Fallowmere Analytics pricing page (fallowmere.example.com/pricing)
  • Orrinthal case study (uploaded doc)
  • HubSpot deal notes, Calvenmoor Health and Dunmarrow Financial
  • Gong calls, 3 of the last 4 mention Ossorian

What we checked

  • Checked competitor pricing and changelog pages 42 times across 7 days.
  • 4 page changes found: 3 sent to you, 1 held back (Glenquarrow Insights: cosmetic change only).
  • 57 new signals collected, 9 kept as intel, 38 filtered out as noise or off-topic, 10 kept as background.
  • Nothing new from: Glenquarrow Insights.
  • Followed your 3 rules. Fixed 1 line (Compete on price).
Show what changed

  • Offer Calvenmoor Health and Dunmarrow Financial a first-year discount to match Ossorian's price cut.

    Send the TCO one-pager to procurement at Calvenmoor Health and Dunmarrow Financial.

    Rule: Compete on price

  • SentOssorian pricing: mid-market tier dropped from $1,200 to $936 a month.
  • SentOssorian changelog: Quick Connect onboarding, real-time dashboards and a Slack integration.
  • SentFallowmere Analytics pricing: new free tier for teams of up to 5 seats.
  • Held backGlenquarrow Insights pricing page: footer and cookie banner text changed. · cosmetic change only

In the product, the page and signal lines come with weekly briefs. The rules line shows on weekly, quick, deal and deep research briefs once your team has set at least one rule, in the app and in the brief email. Shared links don't include it.

More in the full brief

A full brief also has Competitive Movements, Market Positioning, Objection Handlers, Strategic Implications, a coverage score, a data quality table and a feedback row. Click any citation chip to see the source text, when it was seen and how many sources agree. See the full sample brief →

Open the full sample →

Your stack

Connect the tools you already use

CRM · Intel & enrichment · Docs · Calls & support · Delivery · Automation

Some connectors vary by plan: see pricing.

CRM & pipeline

Deal context enriches every brief

HubSpotSalesforcePipedriveZoho CRM

Intel & enrichment

20+ signal types monitored automatically

Review intelligenceSEO & traffic signalsCompany enrichmentPublic filingsLaunches and announcementsHiring and exec moves

Documents & cloud files

Wikis, pages, and files, cited back to source

NotionConfluenceGoogle DriveSharePointOneDriveDropboxBox

Call & support intelligence

Competitive signals from conversations & tickets

GongZendeskIntercom

Deliver to your team

Briefs & alerts where your team works

SlackMicrosoft TeamsEmail

Automate anything

Zapier, Make & public API

ZapierMakeREST APIOutbound webhooks

Weekly competitive briefs without you lifting a finger.

From Monday morning brief to deal-day prep to leadership report. One platform automates the work that used to take an analyst and a wiki.

Monday: A brief lands in Slack

Every Monday by default, your weekly brief can land in Slack and in your whole team's inboxes. Executive summary, threat score, what changed this week, and recommended actions. Quiet week? Everyone who gets the brief receives a short note that it is still current instead of a duplicate. Leadership, product, and sales start the week on the same page.

Before the call: Deal intel in one click

Your rep pulls a deal brief before a competitive call. Objection handlers, talk tracks, proof points, structured for the conversation: what changed, why it matters, what to say, and what to show. No Slack archaeology required.

Always on: Activity feed catches what you'd miss

Pricing changes, executive hires, product launches, review sentiment shifts, surfaced automatically from G2, news, Hacker News, SEC filings, and your CRM. Briefs and alerts can go to Slack, Teams, or email.

End of month: One-click leadership report

Share the competitive landscape with leadership without a week of research. Board reports, comparison matrices, threat scoring, and landscape maps, all sourced from your living intel corpus.

Before the launch: Positioning your team can defend

KeystoneIQ drafts your messaging from your own pages, deals, and calls, then labels every “why us” claim by its evidence, from Backed to Contradicted. Keep, edit, or reject each line, approve it, share a read-only link with sales, export to Word or slides. Tested against fresh evidence every week as competitors move, and the same approved words feed your briefs, battlecards, and AI assistant. How messaging works.

For the deal

  • Deal Risk Score: 7-component per-deal risk
  • Brief emails that name your open deals
  • Contextual Ask KIQ on every deal page
  • Per-competitor Battlecards, kept current

For the program

  • Knowledge Graph across your whole intel corpus
  • Ask KIQ: streaming, multi-turn conversations
  • Predicted Moves & Win/Loss Patterns
  • Messaging & positioning framework, each why-us claim labelled by how well it is backed
  • Brief Coverage Score on every brief

For the C-suite

  • Executive summary on every brief, every claim cited
  • Public competitors' SEC filings, in plain words
  • Pricing Impact Analysis on competitor price changes
Intelligence Grade on every brief (Standard, Verified, Premium)
Win/Loss trend dashboard
Competitive landscape map
Deep Research: every claim checked against its source
Sales Playbook generator
REST API + signed webhooks
Zapier & Make
Claude, Cursor & MCP clients
Approved messaging: share link, Word/slides export, weekly re-check
Product Intelligence: change feed, pricing history, and claims audit for your own site

More capabilities your team gets

Pre-call meeting brief

Before sales calls, KeystoneIQ can pull 30 days of competitor signals plus the deal's CRM context and write a short brief: open objections, talking points, watch-outs. Nightly fan-out across every upcoming meeting in HubSpot, Salesforce, and Gong.

Auto-flag mentions in Gong calls

KeystoneIQ scans your synced Gong calls, flags every competitor mention via Gong Smart Trackers, and re-ranks each match with an LLM to drop incidental references and questions. Smart Trackers depend on your Gong plan.

Funding, M&A, and exec-move signals

News signals are classified into funding rounds, M&A events, exec hires, exec departures, and broader leadership change. Each is rendered as a dedicated row in your weekly brief, no longer mixed in with general news.

Live deal nudges to the rep

When a high-impact competitor signal lands on a rep's active deal (pricing change, M&A, exec move, funding round), KeystoneIQ can ping the deal owner's Slack DM and, with CRM write-back on, add a note to the HubSpot deal or a task to the Salesforce opportunity. Fresh signals reach the rep while the deal is live, no inbox-watching required.

Bi-directional CRM write-back

When you turn on CRM write-back (off by default), KeystoneIQ's deal-risk score writes back into a custom field on every Opportunity / Deal in HubSpot and Salesforce. Reps see the score in their CRM where they already work; pipeline reviews skip the dashboard switch.

Deal Risk Score, 7 components

Seven components: competitor threat, your win rate against them, time in stage, intel coverage, loss-pattern match, deal size, and recent funding, M&A, or leadership moves. Sharper risk calls on the deals where competitive turbulence is the real driver.

Strategy Matrix

Build any competitive matrix on demand. Pick rows and columns or describe the comparison in plain English; KeystoneIQ fills every cell from your live intel with citations.

Public filings, in plain words

When a competitor is a public company, KeystoneIQ finds its SEC filings on its own and tells you what each one means: an executive change, a material agreement, new debt, quarterly results. Every line links the filing.

Reliability signals from status pages

Tag a competitor's public status page and KeystoneIQ surfaces critical and major incidents in your briefs and battlecards, cite-ready: “Vendor X had 3 P1 incidents last quarter,” with a direct link to the vendor's published post-mortem.

What KeystoneIQ does for Frontier PMM and GTM teams

Your battlecards update themselves.

KeystoneIQ checks your main competitors' pricing and changelog pages every day and flags what changed. Your briefs carry those changes into battlecard updates, and every card shows a freshness date so you always know how current it is. No more four-month-old documents.

Built for the moment leadership asks what changed.

Open the brief. See what moved since last week and why it matters. Take the executive summary into the meeting; the evidence stays one click away: open any citation to see its source, its date, and how many sources agree.

Turns your CI into language sales will actually use.

Your CRM deals, your Gong calls, your closed-lost notes, paired with public competitor signals and SEC filings. Out: talk tracks, objection handlers, and proof points. The artifact your rep opens, not the document that sits in a shared drive.

Your business context

Codify how you win. Let AI work inside it.

Your market

Pricing, buyer, where you win and lose. Set once, used in your weekly and deal briefs.

Your guardrails

Your take on the market and your never-do list. Every brief and playbook follows them, and weekly and deal briefs are checked before they reach you.

Your proof

Cited sources plus your CRM deals and calls, so claims rest on evidence, not guesses.

Inside your boundary, in any assistant.

Claude and Cursor read your cited briefs, battlecards and messaging from your workspace, with your rules attached. Switch models; your standards stay.

See the Context Layer →

Same brief. Different angle for each role.

From two seats to thirty, KeystoneIQ already speaks every role's language. PMM, Product, AE, Sales Enablement, Sales Strategy, CI Lead, and the C-suite, on the same evidence.

Product Marketing

Battlecards stay current. Win-loss patterns surface themselves.

Product

Ship against the live competitive landscape. See where competitors are moving before you launch.

Account Executive

Deal prep in one click, right from the CRM deal page. Zero tabs.

Sales Enablement

Fewer competitor surprises in live deals.

Sales Strategy

Pipeline-level competitive trends. Forecast risk by competitor presence.

CI Lead

Claims cited to their sources. Briefs can be reviewed with a multi-model approach.

C-suite

Board-ready briefings on demand. Strategic positioning without a week of slide-deck work.

Competitive research eats hours of your team's week. It doesn't have to.

The brief lives in a doc no one updates. Deal intel lives in a Slack thread no one can find. The board deck takes a week to build. KeystoneIQ automates all of it. One workspace that updates as your competitors move, keeps leadership, product, and sales on the same page, refreshes weekly, and delivers to your CRM and the channels your team already uses.

Minutes

From signup to your first cited brief

Cited

Claims link to their sources, with a confidence rating on every brief

Multi-model

A multi-model approach can review briefs before they ship

20+ signal types monitoredMulti-model approachFirst AI brief in minutesPurpose-built for Frontier PMM and GTM teams.
Traceable by design

Evidence you can check.

AI you can put in front of leadership: every cited claim shows its source, and conflicts are shown, not hidden.

Citations

Every cited claim is one click from its source.

Confidence

Know how sure each section is: High, Medium or Low.

Evidence trail

See which sources agree and which conflict.

See citations and the evidence trail on a sample brief →

Your data, your rules.

The answers your security review will ask for, published up front.

Never used to train AI

We never use your data to train AI models, and our AI providers' API terms exclude it too.

Never sold, never used for ads

Your data is used only to run KeystoneIQ for you. That promise is written into our public DPA.

Read access by default

You choose every source, with consent per source. We write to your CRM only after you turn on write-back.

Encrypted and backed up

TLS in transit, credentials encrypted at rest, data hosted in the US on encrypted storage. Encrypted weekly backups, kept 60 days.

Isolated and logged

Row-level security keeps each workspace separate. Security events and API calls are logged. Optional two-factor sign-in, enforced on every sign-in once you turn it on.

Yours to export or delete

Workspace owners can export their data anytime. Delete your account and any workspace only you use is purged within 30 days.

Read the full security overview →Privacy policyDPASub-processors

One platform, every competitive conversation.

Whether you're prepping a deal, briefing the board, or tracking a market shift, your team works from the same sourced intelligence, connected to the tools you already use.

Sales & account teams

Whenever a competitor comes up in a deal, your rep already has a current, cited answer: a deal brief with objection handlers, positioning cards, and next steps, structured for the conversation: what changed, why it matters, what to say, and what proof to show. With your CRM and sales tools connected, competitor mentions from deals, emails, and calls are already woven in. Per-competitor battlecards and shareable briefs give every rep the same competitive playbook. Ready in minutes, not hours.

The brief in your inbox Monday isn't “a competitor changed their pricing page.” It's what that change means for your deals, and what to say about it on your next call.

Product & marketing

A competitor changes their pricing page. The activity feed catches it. By Monday, the weekly brief has the analysis, positioning impact, and recommended actions, checked against its sources before it reaches your team. Need a deeper answer? Ask KIQ searches your entire intel corpus and cites its sources. 20+ signal types monitored automatically. Zero manual research.

Leadership & strategy

The board wants a competitive landscape update. You generate a report with threat scores, financial metrics from public filings, and strategic recommendations, on demand, without a dedicated analyst. You can also see which public companies mention you in their filings. Slide-ready exports. One click, not one week.

Revenue operations

Deals sync from your CRM. Competitor mentions flow in from calls, support tickets, and emails across your connected tools. Deal briefs give reps competitive context without switching tabs. Win/loss patterns and comparison matrices track what's working across the entire pipeline.

How it works

Three steps, then optional connections. Your first competitive brief arrives in minutes, with no setup project.

1

Tell us about your business

Company, product, and who you sell to. This is what makes briefs compare competitors to you, not just summarize them. After setup, tell KIQ about your market once, like where you win and where you lose, and every brief gets sharper.

2

Add your competitors

Paste a URL or search by name. Pick the intelligence questions your brief should answer.

3

Get your first CI brief in minutes

Your first brief generates while you finish setup. Connect your CRM when you are ready, and deals sync so briefs land with deal-ready intel, not generic summaries.

Gong

Now available

KeystoneIQ is in the Gong Collective

Turn your Gong calls into competitive intelligence. Find KeystoneIQ in Gong's marketplace and connect in a few clicks.

View our listing

Your data & AI

Encrypted traffic, per-workspace isolation, and AI used only to deliver your briefs and answers, not to train on your data. Subprocessors, retention, and how to exercise rights are in our policies below.

  • Isolation & encryption. TLS; row-level security per workspace; integration tokens encrypted at rest.
  • AI delivery. Context goes to model providers under standard API terms that exclude training on your content.

Read the security overview

From the blog

All posts

Questions buyers ask before they trial.

No sales call required. Read the answers, start the trial.

How does KeystoneIQ avoid hallucinating?

Factual claims carry a clickable citation, and the key sections of each brief carry a High, Medium or Low confidence rating, so you can open the source and see how many sources agree. Claims are checked against their source text, conflicting sources are flagged, and briefs can be reviewed with a multi-model approach before they reach your inbox.

What data sources does it use?

First-party (your CRM, calls via Gong, docs via Google Drive Picker, Notion/Confluence) plus the public web, SEC EDGAR filings and earnings releases, and review platforms. All reconciled into one Knowledge Graph your team can query with Ask KIQ. Some sources depend on your plan.

Will my data be used to train AI models?

No. We never use your data to train AI models, and our AI providers' API terms exclude training too. Each workspace is isolated with row-level security, you choose every source you connect, and we never sell your data.

How long until my team sees value?

You can set up in minutes. Your first brief is generated in the background while you finish setup and lands in your inbox in minutes. Once you're up and running, deal prep is one click from a CRM deal page, and weekly briefs can auto-deliver to Slack and to everyone on your team by email, every Monday by default. Zero onboarding calls required.

Do I need to replace my existing stack?

No. KeystoneIQ plugs into the stack you already pay for: HubSpot, Salesforce, Pipedrive, Zoho, Gong, Slack, Teams, Google Drive, Notion, Confluence. KeystoneIQ reads your CRM by default and writes to it only after you turn on CRM write-back, which is off until you switch it on. Then briefs you add to a deal, deal-risk scores and deal nudges can be written to HubSpot and Salesforce. You stay in control.

Can I stop KIQ from saying things we'd never say?

Yes. Write your never-do rules once, like "never compete on price" or "never name customers without approval", along with your take on the market. Briefs, sales playbooks, board reports, pre-call briefs, Ask KIQ, messaging drafts and your AI assistants follow your stance. Weekly, deal and deep research briefs are also checked against your rules after they are written: a line that breaks one is rewritten or removed, and the brief tells you, for example "Followed your 3 rules. Fixed 1 line." While reading a brief, select any line and choose "Don't say this" to turn it into a rule; that line drops out of your battlecards right away. Your rules live in Settings, under Your company & briefs.

Is there a free trial?

Yes. Try every feature free for 14 days: 25 competitors, per-competitor Battlecards, Ask KIQ, Deal Risk Score, Knowledge Graph. No card required, cancel whenever. Want to see the output before creating an account? Generate a free, cited brief on any competitor at keystoneiq.ai/try, no signup required.

Start intelligence that compounds week over week.

Grounded briefs, cited claims, a Knowledge Graph that gets smarter every week. One platform for PMM, AE, Enablement, Strategy, CI, and the C-suite, on the same sourced story. Try every feature free for 14 days. Battlecards, Ask KIQ, Deal Risk Score, Knowledge Graph. No card.

Self-serve from trial to paid. No mandatory sales calls. Cancel whenever. Need volume pricing? Email us.

Start free, no credit cardSee an example brief